- A product or service.
- Made up of 3 parts - a beginning, middle, and ending.
- Beginning - Attention grabber. (connect with the audience)
- Middle information - What is the product or service? What does it do and why do I need it?
- Ending - Call to action. (how will I receive this product, call 1-800-222-2222 or go to our website at www.mywebsite.com)
- Say the product 3 times.
- Commercial should be 15 to 30 seconds long.
Avanti Model & Talent Management
Over 30 Years of Experience in the Modeling/Acting Industry